Dana White uses Vince McMahon’s business model in UFC


Randy Couture believes UFC President Dana White got his business model straight from WWE’s Vince McMahon.

Over the years people have compared MMA to the professional wrestling industry. While the results are certainly not predetermined in MMA, many fighters have honed their “promo” skills in order to gain popularity like the best professional wrestlers.

Speaking to Wrestling Inc., Couture said Dana White certainly learned a thing or two from McMahon.

“It just wasn’t my deal. Some guys went the other way. Look at Kurt Angle, look at the Steiner brothers, they all had real, authentic amateur wrestling careers and then went into professional wrestling for a living. For many of us amateur wrestlers there were no professional opportunities to become a professional athlete or continue to make a living using the skills that we spent most of our lives developing.

“So pro wrestling was definitely an option for some of these guys. Brock Lesnar obviously came from an NCAA championship in Minnesota, then got into professional wrestling, then got interested in mixed martial arts as well. There is certainly some crossover. I think if you look at the model used by Dana White and the UFC, it’s absolutely Vince McMahon’s pro wrestling model.

White recently said McMahon couldn’t have written a better story than Ciryl Gane winning the interim UFC heavyweight title and facing main champion Francis Ngannou in the future. Former Bellator referee and current color commentator “Big” John McCarthy believes White stole everything from McMahon.

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