Dana White’s UFC raises pay-per-view prices

Dana White and the UFC will now charge PPV fans $ 74.99.

Dana White and the UFC will now charge PPV fans $ 74.99.
Picture: Getty Images

Dana White and the UFC always print money. After a successful 2021 with spectators returning to arenas for events, the price of brick is on the rise. The purchase of a UFC pay-per-view event will now cost $ 74.99, through Newsday’s Mark LaMonica. This new price increase will be the third since the MMA giant signed its lucrative 5-year, $ 1.5 billion contract with ESPN in 2018. At that time, the price of a pay-per-view event was 59. $ 99.

The UFC has grown rapidly in recent years, and White said they had their best ever year in 2021 with around $ 8.6 million in pay-per-views. bought. UFC’s parent company Endeavor in mesh $ 63.6 million in revenue in the third quarter of 2021. It looks like Endeavor is buying back 100 per cent of the UFC in early 2021 was a great investment, even though it was made shortly after the first year of the COVID pandemic which has hurt the profits of all live entertainment industries.

For fight fans, their first opportunity to shell out that $ 74.99 will be in a few weeks. On January 22, heavyweight champion Francis Ngannou will face interim heavyweight champion Ciryl Gane in a title unification fight. The UFC’s first major event in 2022 should also serve as a reminder that while profits and prices rise, fighters’ pay doesn’t keep pace.

If that sounds odd, there’s an interim heavyweight champion when there’s an active heavyweight champion, and that’s because it’s weird. Ngannou won the belt in March 2021, but conditions could not be met for a summer title defense in Houston, so in August Gane beat Derrick Lewis for the interim title – less than a full five months after. the victory of Ngannou.

Why did the fight fail? It is difficult to tell from the back and forth between Ngannou’s manager and White on social media, but what is well known is that Ngannou, like several top UFC fighters, is unhappy with his contract and salary. He has one fight left on his contract and hasn’t come to an agreement on a new one, but even after the Jan.22 fight, there are ways the UFC can keep him under contract. In October 2021, Ngannou told Ariel Helwani on MMA Hour that the negotiations did not go well at all and that he still has to To borrow money.

Ngannou tweeted about Logan Paul’s ridiculous Floyd Mayweather fight in June 2021. The less famous Paul brothers told TMZ he could Make up to $ 20 million off Mayweather’s fight. Whether this statement was true or not, Ngannou was not happy with it.

In an antitrust lawsuit the UFC lost in 2020, plaintiffs argued that with the UFC trying to create an MMA monopoly, fighters to receive just under 20 percent of sales.

This revenue-sharing model has Ngannou on Twitter coming and going with heavyweight boxing champion Tyson Fury, trying to initiate a match in a sport he doesn’t participate in and can’t win, the all in the hope of making the most of at least one important payday.

As the UFC raises prices, receives more money from its parent company, and its five-year contract with ESPN soon ends, a massive new media deal is on its way, fighters will find themselves stuck with the fries at the bottom of the bag.

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