FTC fines Utah Apparel Company for swapping ‘Made in China’ labels with ‘Made in USA’ labels


The Federal Trade Commission (FTC) has fined Utah-based apparel company Lions Not Sheep for falsely claiming that its imported garments were made entirely in the United States.

A fine of $211,335 was imposed on the company and its owner Sean Whalen, according to a July 28 press release issued by the agency.


The FTC originally filed a lawsuit against Lions Not Sheep in May.

He alleged that the company had removed its “Made in China” labels and replaced them with “Made in USA” on products imported from China and other countries.

According to the agency, she learned of the company’s alleged misconduct when Whalen posted a video on social media claiming he could “cover up the fact that his shirts are made in China by ripping off the original tags and replacing them with labels indicating that the merchandise was made in the United States.

Sam Levine, director of the FTC’s Consumer Protection Bureau, said the apparel company’s alleged malpractice amounts to misleading its customers and undermining honest businesses.

Levine further pledged to hold these “companies and their executives accountable for their misconduct.”

“American consumers have the right to know the truth about where their clothes and accessories are made,” he said.

Final order

In addition to monetary judgment, Lions Not Sheep has been asked to stop making false claims about its “Made in USA” products unless it can prove that final assembly or processing of the product takes place in the United States. United.

“Also under the order, any qualifying Made in USA claim must include a clear and conspicuous disclosure of the extent to which the product contains foreign parts, ingredients or components, or processing,” the FTC said.

“Finally, to claim that a product is assembled in the United States, Whalen and Lions Not Sheep must ensure that it was last processed in the United States, that its primary assembly takes place in the United States, and that the assembly operations in the United States are substantial,” he added.

According to Deseret News, Lions Not Sheep had earned a reputation over the years for featuring pro-Second Amendment and pro-Trump themes on its products. He also had a list of famous sponsors, including mixed martial arts fighter Donald “Cowboy” Cerrone, who claims to be the only Navy SEAL to kill Osama bin Laden, and motorcycle racer Davi Millsaps.

The Epoch Times has contacted Lions Not Sheep for comment.


Hannah Ng is a journalist covering news from the United States and China. She holds a master’s degree in international and development economics from the Berlin University of Applied Sciences.


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