Marshawn Lynch to Become Chief Brand Ambassador for the NFL Players Association


When he had something to say, Marshawn Lynch was never one to have his opinion while forging a 12-year NFL career with brash, straightforward bravado that mirrored the punitive field exploits of the former star of the Seahawks nicknamed “Beast Mode”.

These characteristics will apparently serve Lynch well in his new role as the first-ever Chief Brand Ambassador for the NFL Players Association, who will work with retired players and current NFL athletes to “get the most out of football, by providing strategic support and insight for the many athlete focused programs, resource and income growth opportunities available to players. ”

“I always try to make the most of my time and my opportunities,” Lynch said in a statement released by the NFLPA. “Can you feel me? If you are successful in peewee, high school, college, and are lucky enough to call yourself an NFL player, you are able to create and participate in hellish opportunities. But you have to understand that you only have a short time in this university, so you have to maximize it and put yourself in a position to play on and off the grass.

Caught in the first round of the 2007 NFL Draft, Lynch began his career in Buffalo and spent three full seasons with the Bills before being traded to Seattle in the 2010 season.

Lynch, 35, played 7 and a half (2010-15, 2019) in Seattle, where he enjoyed a dominant four-season Pro Bowl streak, including a championship with the Seahawks in 2013-14.

After a brief retirement and an absence from the 2016 season, Lynch played two years with the Oakland Raiders (2017-18) before joining the Seahawks in 2019 for a three-game stint, including two playoff appearances.

Outside of football, Lynch has developed several businesses, including clothing company Beast Mode, Beast Mode Productions, a film and television company, and Beast Mode Marketing, which represents athletes.

Additionally, Lynch started Dodi Blunts, a California-based cannabis company, joined the Oakland Roots SC owned group of the USL Championship men’s soccer league and the Professional Fighters League, a martial arts organization. mixed.

“Few players have used their platforms to bolster both their individual success and the success of all players like Marshawn, while remaining true to himself and his values,” said the NFLPA executive director , DeMaurice Smith, in a statement. “Having him on board as a Chief Brand Ambassador and mentor who has been in their shoes is a huge victory in continuing our mission as a full service union for our men on and off the pitch. . ”

Lynch’s celebrity status increased exponentially during his retirement as he established himself as a product endorser and actor.

“By partnering with the NFLPA and working with De Smith, I can share my journey, pass on what I have experienced and seen, so players can see what is really there for them and tap into all the resources that their teams, communities and the Palestinian Authority are available, ”said Lynch. “I want to put them in a position to be successful in all aspects of their lives, from building businesses based on their passions to, of course, taking care of their minds and stacking their chicken.”


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