Simply Better Brands Corp.’s No BS Skincare brand.

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VANCOUVER, British Columbia, July 07. 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (the “Company” Where “Simply better brands” (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce a one-year partnership with reigning UFC bantamweight champion Julianna Peña on their No BS Skincare brand. The collaboration begins with the launch of their “Breaking Stereotypes and Bs” campaign focused on showcasing new voices and supporting the diverse and powerful people who represent the essence of the brand.

Watch the campaign video here.

Since debuting in 2018, No BS has become a cult following calling the bs on the beauty industry and is now doing the same with some of the everyday stereotypes that impact people’s relationship with self-care, while supporting the The athlete’s pioneering career in the male-dominated UFC fighting industry.

Two seemingly opposing worlds – the beauty industry and mixed martial arts (MMA) – come together in this campaign, building on the belief that skincare is not a gender issue, but a human issue. .

“Julianna represents what No BS Skincare is all about. She is an incredible inspiration, shattering stereotypes from every angle. Being a strong MMA fighter doesn’t have to be synonymous with ‘manly’ and taking care of your appearance doesn’t have to be synonymous of “girl”. If you want your skin to be beautiful, it has to be healthy. That’s why we’ve developed a skin care line without toxic or BS ingredients, and why Julianna is the perfect partner to inspire people to smash stereotypes and eliminate all the toxic, unnecessary BS they don’t need, starting with their skincare,” says Diana Briceno, CEO and Founder of No BS Life, LLC, a subsidiary of the company.

As the current UFC Women’s Bantamweight Champion and the first woman to win The Ultimate Fighter, while taking care of herself and being a role model for her daughter, the unique life story and personality captivating film by Julianna Peña challenges stereotypes about beauty, sex, strength and athleticism. .

“As a professional athlete and champion, the most important standard I set for myself is to be the best. I don’t have time for BS, which is why I’m so happy to partner with No BS Skincare and its products. I don’t skip steps in training or skip steps in my skincare routine. I only use products that are clean and effective on my skin. And No BS Skincare provides exactly that, while keeping it real. It’s an honor to be able to share my love for their products with the public so they too can benefit from these powerful formulas.” said Julianna Pena.

To demonstrate the difference the right skincare can make on your skin, No BS and Julianna Peña are giving away her favorite product – the No BS Skincare BHA Purifying Toner with any purchase of $50 or more, using promo code KOBS22 on livenobs.com until July 30e2022.

This toner packed with tea tree oil, witch hazel, and BHAs (beta hydroxy acids) is the perfect companion for athletes, fighters, and people on the go to remove oil, debris, and buildup of bacteria, keeping their skin smooth, clean and free. of imperfections. The brand is also “following the pack” by offering a 30-day no-questions-asked “love it or send it back” guarantee.

About No BS Skin Care

The No BS brand is committed to ousting the BS beauty industry with clean ingredients that work smarter to give us healthy, glowing skin. They don’t promise a miracle in a bottle: they promise clean formulas, visible results, and a BS-free beauty culture we can all follow. They are proud to partner with organizations that strive to bring real, positive change such as She Recovers, Feeding America, Project Glimmer and Lotus House.

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in emerging plant-based and holistic wellness consumer product categories. The company’s mission is focused on leading-edge innovation for informed millennials and Gen Zers in the fast-growing space of wellness, natural and clean, plant-based ingredients. The company continues to focus on expanding into high-growth consumer product categories including plant-based foods, clean-ingredient skincare and plant-based wellness. For more information about Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact information

Simply Better Brands Corp.
Brian Meadows
Financial director
+1 (855) 553-7441
[email protected]

Forward-looking information

Certain statements contained in this press release constitute “forward-looking information” and “forward-looking statements” as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on management’s plans, expectations and estimates as of the date the information is provided and are subject to certain factors and assumptions, including, among others, that the financial condition and development the Company’s plans do not change due to unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates, the Company’s ability to execute its business plans, its distribution plans, use of a supply chain, and claims relating to the efficacy and performance of the Company’s products. Specifically, this press release contains forward-looking statements regarding, but not limited to, the Company’s partnership with Julianna Peña, product availability and giveaways, product efficacy, and product warranties. ‎

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause actual plans, estimates and results to differ materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information contained in this press release to change or be incorrect include, but are not limited to, changing consumer preferences, the impacts of COVID-19, the the Company’s financial condition and development plans change, the ability to obtain necessary regulatory approvals and the viability and risks of products, as well as other risks and uncertainties applicable to the Company and the industries in which it operates, and such as set forth in the Company’s filings available under the Company’s profile at ‎www.sedar.com. ‎

There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company undertakes no obligation to publicly update or revise any of the includes forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/b9a64612-c24a-4d68-afe4-5e8568e702a6

https://www.globenewswire.com/NewsRoom/AttachmentNg/97671e1d-0c79-4f27-bedf-c49eba1bcbc0


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