UFC® AND NEW AMSTERDAM VODKA ANNOUNCE MARKETING PARTNERSHIP IN THE UNITED STATES

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Wildcard becomes UFC’s first ‘official ready-to-drink vodka’

LA VEGAS and MODESTO, Calif., November 10, 2022 /PRNewswire/ — UFC®the world’s premier mixed martial arts organization, and Spirit of Gallo’s New Amsterdam Vodka today announced a multi-year national marketing partnership focused on the Wildcard character brand, a line of vodka-based canned drinks and New Amsterdam Vodka’s first-ever offering in the ready-to-drink (RTD) category.

Wildcard character will become the UFC official ready-to-drink vodka, providing the vodka brand with a deep level of integration into key UFC assets, including live events and broadcast features across all US-based pay-per-views, and an image of leading brand within the famous Octagon®. Wildcard and UFC will also collaborate on original content to be distributed through UFC’s popular digital and social channels, which reach more than 200 million users worldwide. Additionally, the agreement provides for an annual Brand Ambassador Fund that will bring the partnership to life through appearances, content and creative campaigns with UFC athletes.

“We are delighted to welcome the Wildcard brand of New Amsterdam Vodka as an official partner of the UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Over the years, UFC has been widely recognized by many major alcohol and spirits companies as an influential and impactful partner who can help grow their brands and reach new customers. We look forward to working with New Amsterdam to help establish Wildcard as a leader in its category.”

“Similar to the UFC’s massive and loyal fan base, Wildcard was created for vodka drinkers who are ready for anything and are excited for the unexpected,” said Brandon Lieb, VP Marketing, Spirit of Gallo. “We’re thrilled to partner with the UFC and introduce their fans to a convenient new way to enjoy our award-winning vodka.”

Wildcard will debut around the highly anticipated UFC 281: ADESANYA vs. PEREIRA, what is happening Saturday November 12to the emblematic Madison Square Garden in New York City, and who is titled by two league games. In the main event, UFC middleweight champion Israel Adesanya seeks to settle score with former kickboxing nemesis and No. 5 ranked contender Alex Pereira. In the co-main event, the UFC women’s strawweight champion Carla Esparza intends to defend her newly won title for the first time against the former champion and No. 2 ranked contender Zhang Weill.

Wildcard, which is made with real New Amsterdam vodka, launched last June and is available in three flavors including Original Hard Lemonade, Classic Hard Punch and Lemon Hard Tea. Wildcard was launched as the RTD category continues to explode, with Hard Lemonade, Punch, & Tea growing +34% in 2021. Wildcard is available in 4-specific flavor packs at retailers nationwide and retails at the price sales recommended by $9.99.

About the UFC

The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 688 million fans and 211 million social media followers. The organization produces more than 40 live events a year in some of the world’s most prestigious arenas, while broadcasting to nearly 900 million TV households in more than 170 countries. The UFC athlete roster includes the world’s top MMA athletes representing over 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading combat sports streaming services. UFC is owned by global entertainment, sports and content company Endeavour, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow the UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About New Amsterdam Vodka

New Amsterdam Vodka was introduced in 2011 and is the fastest spirits brand in history to reach one million cases and five million cases. An inspirational player in the spirits industry, the brand has won numerous awards and proven to deliver exceptional quality and elegant styling. New Amsterdam Vodka comes in a range of award-winning expressions including: our signature 80 Proof Vodka, 100 Proof Vodka, Peach, Pineapple, Raspberry, Apple, Lemon, Grapefruit, Mango, Berry Red, Coconut, Orange.

About Spirit of Gallo

For nearly half a century, the Gallo family has expanded its portfolio of spirits, now enjoyed by people around the world on occasions ranging from a day at the beach to a fine after-dinner drink. Best known for E&J Brandy, New Amsterdam and the highly acclaimed High Noon Sun Sips, Spirit of Gallo also offers RumChata, Stratusphere Gin, RumHaven and esteemed partner brands such as The Dalmore, Diplomatico, Don Fulano and Grupo Montenegro. The Spirit of Gallo portfolio is featured on www.spiritofgallo.com

SOURCE New Amsterdam Vodka

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