A championship and Amazon will launch their partnership on August 26 with ONE on Prime Video 1: Moraes vs. Johnson IIand the event has already generated a lot of buzz.
But in addition to the event, it is clear that this could shake up the American martial arts scene.
MASSIVE Amazon/ONE deal may shake up the MMA industry
Prime Video is a massive platform. As part of its fourth quarter earnings report, the company said more than 200 million Prime members streamed TV shows and movies in 2021 (h/t IndieWire’s Tony Maglio).
Anyone who has a Prime subscription with Amazon has access to Prime Video. The potential for sports fans discovering ONE is immense, and it could generate an influx of excited fans who see a differentiated product catch fire.
While ONE offers thrilling Muay Thai, kickboxing and submission grappling matches that domestic fans rarely see on an elevated platform, ONE offers something unique that other promotions don’t. And that’s on top of their amazing mixed martial arts action.
Additionally, Amazon invests in live sports content. They don’t just sign whoever they can. Prime Video is taking on the world’s biggest sports brands, and ONE is part of that process for the streaming giant.
Prime Video includes offers with the National Football League (NFL), English Premier League (EPL), New York Yankeesand much more.
“This is a watershed moment for the distribution of our content,” said NFL commissioner Roger Goodel said of the NFL’s deal with Prime Video. ONE is now alongside the NFL on the same platform.
It’s clear to see why ONE was on Prime Video’s radar. As previously stated, ONE’s digital footprint and growth has exploded in recent years. The verifiable proof is there with the Neilsen report.
ONE’s organic video views only track the NBA, and their year-over-year growth continues to climb.
ONE’s positive trajectory, combined with Prime Video’s gigantic platform, shows that the future is extremely bright for martial arts and ONE in particular.
This partnership could have a significant impact on the landscape for years to come.
ONE on Prime Video 1: Moraes vs. Johnson will air live on Prime Video on August 26 at 8 p.m. ET / 6 p.m. PT.