XTB launches new branding campaign with Conor McGregor

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“I am delighted to have become the official ambassador of one of the world’s leading investment companies for years to come. I believe that sports and investing require the same characteristics: commitment, mental toughness and the ability to set personal goals. That’s why I was happy to start a partnership with XTB – a recognized global investment firm that helps its clients facilitate their investment goals,” said Conor McGregor.

XTB has announced the signing of renowned mixed martial artist Conor McGregor as a brand ambassador for the next two years.

The partnership aims to strengthen the position of the Polish broker within the global retail industry since Conor McGregor, one of the most
successful athlete in the history of mixed martial arts, is recognized as a force of nature and for his work ethic.

He was the first UFC champion in two weight classes and his image goes beyond the ring. He became an entrepreneur, restaurateur, and global business and sporting icon. Born in Dublin, Ireland, he started out as a plumber’s apprentice and amateur fighter before bursting onto the UFC scene in 2013.

After winning the UFC Featherweight Championship in 2015, he made history by becoming the first fighter in UFC history to be champion in two weight classes simultaneously, winning the lightweight championship. UFC lightweights in 2016. It headlined the top six most bought pay-per-views. UFC events and is the most followed UFC fighter on social media with over 70 million followers across all platforms.

XTB found its story resonated well with its brand and strategy.

XTB signs Conor McGregor as brand ambassador

Omar Arnaout, CEO of XTB, said, “At XTB, we work hard to be able to offer our clients cutting-edge technology and an innovative investment platform to help them achieve their investment goals. Determination, perseverance in the pursuit of goals, the desire to constantly develop and achieve the best results – these are also the characteristics of a good investor. Conor as an athlete – and also a businessman – has the mindset of a winner. That’s why we decided to invite him to become the XTB brand ambassador.

“I am delighted to have become the official ambassador of one of the world’s leading investment companies for years to come. I believe that sports and investing require the same characteristics: commitment, mental toughness and the ability to set personal goals. That’s why I was happy to start a partnership with XTB – a recognized global investment firm that helps its clients facilitate their investment goals,” said Conor McGregor.

XTB is launching a new global branding campaign in which the broker promotes a wide range of investment solutions it offers through its digital platform. The advertising videos with the new brand ambassador are primarily aimed at new retail users looking to start their investment journey. XTB ranks among the top five global brokers by number of active clients.

XTB Group entities are overseen by the world’s largest regulators, including FCA, CySEC and KNF. The company has grown over the past 17 years to cover 13 major markets in Europe, Latin America and Asia, and earn the trust of more than 525,000 customers.

XTB offers access to over 5,500 financial instruments, including real stocks, ETFs and CFDs for Forex, indices, commodities, stocks, ETFs and cryptocurrencies.


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